How to Create a Business Website ?
In today’s digitally driven world, a company’s website is often the first place that consumers, investors and job seekers go to learn more about an organization. The site should convey the company’s values and explain what it does. Design, functionality and navigation all play a major role in how a company is portrayed. The site has to tell a persuasive, engaging story about who the company is. And of course, some companies do this far more effectively than others. A website that is used to officially represent a brand on the Internet, and which is often used as the landing page for advertising content. Beyond a mere testimonial presence, a corporate website represents a business opportunity if the option is to provided to make purchases, and ideally should also be optimised as a means of making contact with customers or any other visitors, whereby users are provided with information about products or services, and can find valuable content such as novelties or special offers that promote loyalty.
This type of tool requires special care: it is essential that all contents comply with the company’s principles and facilitate its global focus by being fully integrated within the company structure and its general strategy.
What is it that makes for an effective corporate website ?
Construction
Message
Contact
Usefulness to society
Investors
Media
Job seekers and Customers
Senior full stack software developer and programmer Serkan K. observes that the key to an effective website is storytelling and user experience. A poorly designed website will create an experience in which the user gets bogged down by a too-small font or too many dropdown menus. A site’s design has a great impact on its audience. It’s crucial because “it’s branding, messaging and the voice of a company.” User experience is impacted by the type of device used to access a site. According to Serkan K 60% of traffic to corporate websites comes through desktops or laptops. Mobile accounts for 35%, while tablets make up 5%. Serkan K. says that a majority of people prefer using bigger screens to look at corporate websites because they are so complex.
Serkan K, a good site results from the collaboration and teamwork of various departments within an organization. “Everyone has to be aligned behind the same vision for the website ” he says. Different corporations have differing goals for their websites. Website’s aim “is to help build trust in the company and positively impact its reputation,” Serkan K says, adding that contemporary consumers want greater transparency.
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